Saturday, December 4, 2010

Ann Taylor Challenge

Billy Reid
Each of the CFDA/Vogue Fashion Fund finalists completed in a series of challenges to win the prestigious prize. In one challenge, the designers were given a box of images from Ann Taylor campaigns from the ’50s, when the brand launched, to today. Each finalist was asked to create a look that would "set the next major career style trend.”

Loden Dager
The designers had to balance an accessible price point (Prabal Gurung had to forego hand stitching and pleating) with the spirit of the line. The winning designer Billy Reid's look is perhaps my favorite. In addition to an amazing pair of pants that are career chic, he created a genius trench coat with - get this - a lining that when removed becomes a bubble hemmed shift dress. I love the pastel aqua and blush colors of the Loden Dager set and the amazing movement of the Gregory Parkinson dress as well. Unfortunately the designs were just part of the contest and will not be going into production, although the originals will possibly be auctioned to benefit the CFDA.

Gregory Parkinson
Images via Fashionista

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